Over the past few months, I have had the privilege of working alongside the amazing team from AB Design, under the leadership of Aidan Bennetts, in providing content creation for some of their latest projects and their exciting new website. 

Retail Store Designs should captivate the senses and communicate a brand identity.

From retail brand designs to innovative telecommunications spaces, AB Design is an industry leader in the creation of amazing interiors, along with retail & exhibition spaces and interior products.

An artistic frame of mind is always at the forefront of their approach and this is why I was so thrilled to help them translate their latest store designs into words for their new website.

Here are a just a few of the exciting projects I had the honour of helping with:

Airtel Zambia 

When it comes to digital innovation, Airtel Zambia continues to lead the way as a pioneering telecommunications service provider in Zambia. In order to convert their progressive approach to digital communications into a physical retail store, the company called upon the retail design expertise of AB Design to help develop its flagship store in Zambia in 2016.

Read more about the design challenges, selected layouts and brand identity HERE.

Birkenstock Morningside

Iconic Birkenstock sandals are at the heart of this brand.

In an industry driven by changing fads, iconic German fashion brand Birkenstock have managed to remain relevant and consistent for over two centuries. Their international acclaim has been fortified out of an unwavering dedication to the timeless art of producing quality sandals and the ability to establish a global presence as innovators in the shoe industry.

Birkenstock handed over the baton to the local experts at AB Design to conceptualize and implement their new store in Morningside, which also needed to reflect the company’s vision of a unified global retail experience. Read more about this project HERE.

Carducci Canal Walk

As a high-end fashion retailer, Carducci has earned a reputation of distinction that spans over 30 years.

On a quest to translate their designer fashion philosophy into a tangible retail space, Carducci called upon AB Design to masterfully construct their illustrious Canal Walk flagship store.

Carducci’s ethos of grand simplicity and sophistication needed to be communicated through the design and implementation of an innovative retail space.

You can read all about what I had to say about this exciting project HERE.

In conclusion:

There is something captivating about a beautiful retail space – one in which every element has been carefully considered to produce a balanced and magical end result. AB Design does this effortlessly and it has been a great honour to help them put these creative ideas into words.

Find them on social media for new projects and more – Facebook and Instagram.

If you’re looking for assistance with content creation, do get in touch. I would be happy to help you translate your visions into content for your website or marketing material.


Tamsyn Cornelius – TC Editorial Services

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