Nevelia Moloi is a content creator on a mission to improve her corner of the world, using words, media and mentorship. She is a wife, mom, business owner, host of Hungry Woman at Work podcast and a grateful child of God.
Nevelia and I go way back to when we first ran a church youth group together in the early 2000’s. A friend, media mentor and an all-round amazing woman, Nevelia has a real heart for people. Did I also mention that she was a bridesmaid in my wedding!?
Nevelia’s latest endeavour is Audiodacious – and there is no doubt that this small but mighty woman has the know-how and expertise to pioneer the way forward for the podcasting industry in South Africa. We chatted to her about her work in media, how she launched a sideline hustle that became a thriving business and what keeps her motivated to do more…
Tell us about your business and what you have on offer.
Audiodacious is a division of Mzeelia Media, a Level 1 B-BBEE company with 50% female ownership. Founded in 2017 with a mission to create authentic, localised content, our team boasts an experience bank of over 20 years in media, spanning print, TV, audio, digital, video and broadcasting.
We produce end-to-end podcasting and audio content solutions, including interactive voice response (IVR), voice overs and scriptwriting. Our other services include content strategy, conceptualisation and digital and editorial content production.
What were you doing prior to starting Audiodacious?
I started my career in magazine publishing and moved from editorial assistant to editor over the years, for publications such as the JD Group CLUB magazine, as well as the youth brand HIP2B2. From there I moved to the social change NPO, Heartlines, where my roles have included online content producer, editorial and digital content director and associate producer on a few Heartlines films. I still work there part-time in addition to running our business.
Why and how did you start your business?
My business partner and I started the business initially as a side hustle with the view of creating an additional source of income. The idea to take the side hustle to the next level was sparked by a mentor of my business partner, who also offered us incredible encouragement and business guidance along the way. As people of faith we honestly felt God ordered our steps with the vision plus key partnerships and before we knew it, our side hustle had a complete business strategy, a first client and support from the MultiChoice Enterprise Development Trust, which was incredibly valuable.
What is the one thing that you’re most passionate about when it comes to your business?
Creating work opportunities for emerging talent, other SMEs and solopreneurs.
What has been the biggest challenge and lesson learned while running a business?
Running a business is an emotional and financial rollercoaster so it’s important to have a very clear sense of purpose to help you weather the storms. Also, do not underestimate the power of partnerships – you cannot do this alone.
What has been some of the benefits or rewards of working for yourself?
The ability to create a business culture and ethos from the ground up and the opportunity to create work for others.
What motivates you to keep going?
A very clear sense of purpose and direction, and a strong faith.
What tips can you offer to someone interested in working in your industry?
The content creation industry is becoming increasingly flooded, and podcasting is growing – although it’s not entirely profitable yet in South Africa. If you’d like to get into podcasting, make sure you have another source of income while you grow your idea. The types of people who grow in this industry are those with a willingness to grow new skills and who have a healthy self-awareness (know your strengths and be sober about what you’re not good at). I am a firm believer that when you work with diligence and integrity, you’ll reap the rewards.
Any exciting projects or business developments you have in the pipeline going forward?
We’ve had two TV show projects on ice due to Covid-19 so we’re hoping those will get resurrected in the near future.
How would you encourage other women on the brink of starting a business?
I think women in South Africa have been running things for decades, from spaza shops and streetside vendors, to Tupperware groups! Do not underestimate the power of small beginnings so start with whatever you have in your hands. However, be prepared to have your schedule overtaken as you try to grow your business. Be open to learn from others with experience in your sector. Be willing to form partnerships with those who share your values, and make sure you have good contracts in place to protect everyone.
Every business has its unique journey. For us, we are building a Kingdom business, so prayer, ethical business standards and serving our clients with integrity, are part of our core values. Make sure you start your business with a clear purpose and remain true to your values.
Favourite quote?
“There is only one corner of the universe you can be certain of improving, and that’s your own self.” – Aldous Huxley
Three things you can’t live without?
The love of God. Regular time at the beach. Cadbury Whispers
You can connect with Nevelia Moloi on linkedin and check out her work online:
Website: www.audiodacious.com and https://audiodacious.com/hungry-women-work/
Instagram: @hungrywomanatwork
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